MTC

MTC

SUMMARY

Modernizing a fast-growing technology company on a mission: making IT easy

CHALLENGE

Clarifying purpose, positioning, and personality of a cluttered brand

DELIVERABLES

Strategy

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

MTC
MTC
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"Stewart Design challenged and focused my business and transformed the entire trajectory of MTC, helping us share who we really are. I am indebted to Stewart Design. Without their expert guidance, I may have never realized my full vision."

Booker Walton
,
President at MTC

MTC is a technology consultancy whose mission is simple: to make IT easy. Stewart Design partnered with the former Mountaineer Technology Consultants to shorten its generic brand name, streamline its cluttered identity, and showcase the company's unique personality as it expands across the state.

We worked with MTC to rethink its identity from the inside out, providing them with a new name, purpose, positioning, messaging, visual identity, and various collateral to support its brand launch and beyond.

The bold, distinctive letterforms for MTC provide a sleek symbol for the modern firm. The blocky characters can also suggest pixels. MTC's new identity is clear, confident, and a little fun.

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"I consider myself the best at what I do. With that, I want to do work and be associated with the best. Is Stewart Design expensive? Yes. Are they the best? Yes. Did my investment make me money? Absolutely. Clear brands own markets. Stewart Design helps me own mine."

Booker Walton
,
President at MTC

IMPACT

Multiplied leads, close rates, and prices by over 200% in 3 months

AWARDS & PRESS

American Graphic Design Awards: Brand Identity (2022)

Morgantown Area Partnership: Small Business of the Year (2022)

Worldwide Logo Design Award (2022)

"I consider myself the best at what I do. With that, I want to do work and be associated with the best. Is Stewart Design expensive? Yes. Are they the best? Yes. Did my investment make me money? Absolutely. Clear brands own markets. Stewart Design helps me own mine."

Booker Walton
,
President at MTC

IMPACT

Multiplied leads, close rates, and prices by over 200% in 3 months

"I consider myself the best at what I do. With that, I want to do work and be associated with the best. Is Stewart Design expensive? Yes. Are they the best? Yes. Did my investment make me money? Absolutely. Clear brands own markets. Stewart Design helps me own mine."

Booker Walton
,
President at MTC

AWARDS & PRESS

American Graphic Design Awards: Brand Identity (2022)

Morgantown Area Partnership: Small Business of the Year (2022)

Worldwide Logo Design Award (2022)

"I consider myself the best at what I do. With that, I want to do work and be associated with the best. Is Stewart Design expensive? Yes. Are they the best? Yes. Did my investment make me money? Absolutely. Clear brands own markets. Stewart Design helps me own mine."

Booker Walton
,
President at MTC

IMPACT

Multiplied leads, close rates, and prices by over 200% in 3 months

AWARDS & PRESS

American Graphic Design Awards: Brand Identity (2022)

Morgantown Area Partnership: Small Business of the Year (2022)

Worldwide Logo Design Award (2022)

AWARDS & PRESS

American Graphic Design Awards: Brand Identity (2022)

Morgantown Area Partnership: Small Business of the Year (2022)

Worldwide Logo Design Award (2022)

IMPACT

Multiplied leads, close rates, and prices by over 200% in 3 months
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