Rectenwald Brothers

Rectenwald Brothers

SUMMARY

Building a powerful identity for one of America’s largest retail construction companies

CHALLENGE

Attain distinction from a spin-off company to reclaim the brand name Rectenwald in the marketplace

DELIVERABLES

Strategy
Logo
Brand Identity
Marketing Collateral

Rectenwald Brothers
Rectenwald Brothers
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“What impresses me most about Stewart Design is the time and attention they dedicated to patiently guiding us throughout their process."

Art Rectenwald
,
President at Rectenwald Brothers

Rectenwald Brothers specialize in retail construction throughout North America. Since 1985, Rectenwald has completed over 2,400 commercial projects, working with dozens of brands including Nike, Ulta, H&M, Aéropostale, GAP, and many others.

Rectenwald’s primary objective was to attain clear distinction from a spin-off company, taking claim of the brand name Rectenwald in the marketplace. We worked with Rectenwald to revitalize their outdated identity, to build a trademark that reflects their strength and trust.

In the first three years after introducing the new identity alongside strategic marketing, Rectenwald's annual revenue increased by more than 60%, which had plateaued for years earlier.

The new trademark provides continuity with the established brand foundation - a bold letterform and the color red. It is strong and precise, carefully constructed from basic geometric forms. Rectenwald’s new identity is firm, precise, and iconic.

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"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

AWARDS & PRESS

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

AWARDS & PRESS

"The process was incredibly personal and informative. As a result, Stewart Design was able to provide us with a brand that effectively reflects our company culture and history.”

Art Rectenwald
,
President at Rectenwald Brothers

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months

AWARDS & PRESS

AWARDS & PRESS

IMPACT

Supported scale from $21M to $65M in annual revenue within 24 months
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