Rectenwald Brothers

Rectenwald Brothers specialize in retail construction throughout North America. Since 1985, Rectenwald has completed over 2,400 commercial projects, working with dozens of brands including Nike, Ulta, H&M, Aéropostale, GAP, and many others.

Rectenwald’s primary objective was to attain clear distinction from a spin-off company, taking claim of the brand name Rectenwald in the marketplace. We worked with Rectenwald to revitalize their outdated identity, to build a trademark that reflects their strength and trust.

In the first three years after introducing the new identity alongside strategic marketing, Rectenwald's annual revenue increased by more than 60%, which had plateaued for years earlier.

The new trademark provides continuity with the established brand foundation - a bold letterform and the color red. It is strong and precise, carefully constructed from basic geometric forms. Rectenwald’s new identity is firm, precise, and iconic.