Sugar Bar Sweets + Coffee

Sugar Bar Sweets + Coffee

SUMMARY

Making Morgantown a little sweeter

CHALLENGE

Crafting an elegant and bright identity from scratch

DELIVERABLES

Strategy

Naming

Logo

Brand Identity

Copywriting

Tagline

Marketing Collateral

Advertising Campaign

Sugar Bar Sweets + Coffee

Sugar Bar Sweets + Coffee

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"I cannot say enough good things about Stewart Design. Even with all their knowledge and experience, they still heard out all of our ideas, thoughts, and concerns. And when something wasn't going to work, they didn't just shoot it down but redirected it to something even better than before. I came in with a vague idea of what I wanted but left with a clear picture of what I knew Sugar Bar would be. I wouldn't have gotten to that without them."

Lauren Kayal

,

Founder at Sugar Bar Sweets + Coffee

Located at Morgantown’s lively Suncrest Towne Centre, Sugar Bar is a treat and coffee shop that helps make life a little sweeter with convenient desserts and showstopping cakes that look as good as they taste.

Stewart Design worked with Lauren Kayal to bring her dreams of opening a bakery to reality, preparing a bright and stylish identity from scratch, including strategy, messaging, logo design, collateral, and marketing.

Inspired by luxury fashion and jewelry brands, Sugar Bar’s visual identity is elegant and vibrant, showcasing an understated logotype and ornate pattern, while its verbal identity is lighthearted and sweet.

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"They built something really special for us. We're not just another place to get treats. People don't say, "I'm going to that sweet shop down the road," they say, "I'm going to Sugar Bar." Stewart Design has been critical for our company. I can't thank them enough for all they have done."

Lauren Kayal

,

Founder at Sugar Bar Sweets + Coffee

IMPACT

AWARDS & PRESS

American Graphic Design Awards: Brand Identity

American Graphic Design Awards: Packaging

Morgantown Magazine: Winter 2022 Feature

"They built something really special for us. We're not just another place to get treats. People don't say, "I'm going to that sweet shop down the road," they say, "I'm going to Sugar Bar." Stewart Design has been critical for our company. I can't thank them enough for all they have done."

Lauren Kayal

,

Founder at Sugar Bar Sweets + Coffee

IMPACT

"They built something really special for us. We're not just another place to get treats. People don't say, "I'm going to that sweet shop down the road," they say, "I'm going to Sugar Bar." Stewart Design has been critical for our company. I can't thank them enough for all they have done."

Lauren Kayal

,

Founder at Sugar Bar Sweets + Coffee

AWARDS & PRESS

American Graphic Design Awards: Brand Identity

American Graphic Design Awards: Packaging

Morgantown Magazine: Winter 2022 Feature

"They built something really special for us. We're not just another place to get treats. People don't say, "I'm going to that sweet shop down the road," they say, "I'm going to Sugar Bar." Stewart Design has been critical for our company. I can't thank them enough for all they have done."

Lauren Kayal

,

Founder at Sugar Bar Sweets + Coffee

IMPACT

AWARDS & PRESS

American Graphic Design Awards: Brand Identity

American Graphic Design Awards: Packaging

Morgantown Magazine: Winter 2022 Feature

AWARDS & PRESS

American Graphic Design Awards: Brand Identity

American Graphic Design Awards: Packaging

Morgantown Magazine: Winter 2022 Feature

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