Crab Shack Caribba — Logo, Identity Program, Messaging
Crab Shack Caribba is a Caribbean-inspired seafood restaurant franchise. Formerly Coach’s Crab Shack, we partnered with Crab Shack to develop a new brand name and logo design. The objective was to create a distinctive and memorable identity that would lay the visual foundation for future expansion.
Crab Shack’s new trademark is clear and thematic, combining the imagery of a crab and pirate skull. Crab Shack remains a beloved local favorite.
“Stewart Design is the best in the business. They are experts at meticulously – almost scientifically – creating logos. I have worked with them now on several projects. Their understanding of logo design, business, and customer perception is unmatched. I am most impressed with how they have always guided me through every step. Their process of discovery, design, and execution is unparalleled to any firm that I have worked with in the past.”
— Bron Kayal, Founder at Crab Shack Caribba
