In & Out Tire is an independent tire and wheel retailer and auto service center. After nearly 70 years of business, Stewart Design partnered with In & Out Tire in their strategic rebranding. Formerly known as Wholesale Tire and Auto, we created a visual identity for the new brand including logo design, signage, product displays, and stationery.
The bold mark features two concentric arrows as a visual play on words of the brand name. Similarly, the sistered shapes give the mark motion and imply a tire.