MTC is a technology consultancy whose mission is simple: to make IT easy. Stewart Design partnered with the former Mountaineer Technology Consultants to shorten its generic brand name, streamline its cluttered identity, and showcase the company's unique personality as it expands across the state.
We worked with MTC to rethink its identity from the inside out, providing them with a new name, purpose, positioning, messaging, visual identity, and various collateral to support its brand launch and beyond.
The bold, distinctive letterforms for MTC provide a sleek symbol for the modern firm. The blocky characters can also suggest pixels. MTC's new identity is clear, confident, and a little fun.