Rectenwald Brothers specializes in retail construction throughout North America. Since 1985, Rectenwald has completed over 2,400 commercial projects working with dozens of brands including Nike, Ulta, H&M, Aéropostale, GAP, and many others.
Rectenwald’s primary objective was to attain clear distinction from a spin-off company, taking claim of the brand name Rectenwald in the marketplace. We worked with Rectenwald to revitalize their outdated identity to build a trademark reflective of their strength and confidence.
In the first three years following implementation of the new identity alongside strategic marketing, Rectenwald’s annual revenue increased by over 70%, which had plateaued for years prior.
The new trademark provides continuity with the established brand foundation – a bold letterform and the color red. It is strong and precise, carefully constructed from basic geometric forms. Rectenwald’s new identity is established, precise, and iconic.
“What impresses me most about Stewart Design is the time and attention they dedicated to educating their clients. Stewart Design went to great lengths to not only understand our business but also communicate the technical reasoning behind their design proposal. The process was incredibly personal and informative. As a result, Stewart Design was able to provide a logo that effectively reflects our company culture and history.”
— Art Rectenwald, President at Rectenwald Brothers