SaferSite is a security consultancy that provides actionable insight to proactive principals, pastors, and parents so that they can protect those they love most.
The former Active Threat Solutions struggled with the negative associations of its rigid, militaristic brand name and identity failing to connect with a residential audience. Stewart Design partnered to develop an entirely new identity, including strategy, brand name, logo, and identity design that was both soft and strong.
The new brand name, SaferSite, emphasizes safety and protection rather than fear and danger. SaferSite’s rounded letterform is stable, strong, and approachable.
“Our plan at Active Threat Solutions was not working. Frankly, our branding was just terrible. The subject matter is heavy and anxiety-laden, making what we do difficult to convey to customers. It has always been our goal to make people feel safer, not worry more. Unfortunately, active Threat Solutions was doing the opposite. Stewart Design handled our problem with ease. They challenged us to rethink the entire focus of our company to transition with clarity. SaferSite was the perfect answer to our problem – confident and non-threatening. The value of Stewart Design’s in-depth process and creative solutions is unparalleled. We are fortunate to have access to a firm like Stewart Design and look forward to our ongoing partnership.”
— Nicholas DeMedici, Executive Director at SaferSite